AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

GLOVES OFF; Ford prepares to defend its crown as champ of the heavyweight haulers.(News)

AutoWeek

| February 19, 2007 | COPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: PHIL FLORADAY

There's a load riding on the F-Series Super Duty pickups, literally and figuratively. They are a source of much-needed profit for Ford and represent about 40 percent of the heavy-duty segment.

Ford hopes the Super Duty can carry its light-truck sales until the F-150 is redesigned next year. Stiff competition from Chevy's Silverado and the finally full-size Toyota Tundra could cost Ford some half-ton sales in the coming months, while heavy-duty competition from Chevy, Dodge and Toyota is not far behind.

Refining the line for increased comfort and luxury was an important part of the design process. The folks in Dearborn figure owners now spend so much time in their trucks that offering a cozy interior is mandatory. Perhaps those who strictly haul for a living don't need a rear-seat DVD player, but families vacationing with a travel trailer will appreciate the option. And everyone will like new touches such as the available tailgate step and stowable bed extender.

A standard auxiliary input increases soundtrack choices, while chrome accents brighten the cabin. Opting for the DVD-based nav system is probably worthwhile if you haul your camper to new destinations on a regular basis. Sound-deadening materials are abundant, and there is little wind noise considering the truck's size.

All the interior refinement in the world won't sell trucks without a serious mill under the hood. To that end, Ford equips base trucks with a 5.4-liter V8 that puts out 300 ponies and 365 lb-ft of torque. About 75 percent of the trucks will roll from the factory with the new 6.4-liter PowerStroke V8, a $6,895 option. This oil burner makes 350 hp and a jaw-dropping 650 lb-ft of stump-pulling power on ultra-low-sulfur diesel or B5 biodiesel, an upgrade of 25 hp and 80 lb-ft over the 6.0-liter PowerStroke. The power increase comes with a minor decrease in fuel economy, says Ford (trucks in this class don't carry EPA ratings). The engine uses technology such as piezoelectric injectors, a ...

Related articles from newspapers, magazines, journals, and more
America's Work Truck Gets Stronger, Better, Tougher - 2005 Ford Super Duty is...
Press release article from: PR Newswire May 24, 2004 700+ words
Ford Super Duty customers rely on their trucks to get...and commercial vehicles. The 2005 Ford Super Duty features a host of functional, capability...More Payload Capacity For 2005, Ford Super Duty pickups have more towing and payload...
Diesel spat snarls Ford Super Duty launch; Engine supply for hot pickup remains...
Magazine article from: Automotive News Truett, Richard March 5, 2007 700+ words
...a shortage of Super Duty trucks will create...me concerned. Ford can't afford...dealers.'' The Super Duty is one of the few Fords that consumers...his only 2008 Super Duty about two weeks...200 heavy-duty Ford pickups per year...
New Super Duty evolved from Tonka concept.(Pat Schiavone speaks about design of...
Magazine article from: Automotive News Truett, Richard February 5, 2007 700+ words
...Focus compact. The new Super Duty, Ford's most profitable vehicle...The diesel option on a Super Duty is $6,895. McMahon estimated Ford earns about $2,300 in...like gear teeth. Though Ford's Super Duty's pickups outsell those...
Four-Doors Two-Ways: New Ford Super-Duty F-Series Revealed at SEMA Show
Press release article from: PR Newswire November 4, 1997 700+ words
...only website at http://media.ford.com./ More Size, Power for New Ford Super Duty F-Series Continuing to meet customer...replace the F-250HD, F-350 and F-Super Duty models currently in Ford's over-8,500-pound GVW lineup...
Fortified Ford.(Ford Motor Co.'s 1999 Super Duty series tow...
Magazine article from: Trailer Boats June 1, 1998 700+ words
Ford's 1999 Super Duty series pickups are larger than the...different respects. But the 1999 Ford Super Duty series is one that we've been...hitches. MASSIVE PROPORTIONS The Ford F-350 Super Duty used for this test is large by anyone...
A lot is riding on Ford's new Super Duty.(Ford Motor Co. developing Ford Super...
Magazine article from: Automotive News Truett, Richard January 29, 2007 700+ words
...Richard Truett The 2008 Ford Super Duty pickup is arriving at auto...rigorously. The reason: The Super Duty truck is Ford's most profitable vehicle...engine CAPTION(S): The Super Duty pickup, Ford's most profitable vehicle...
Ford targets men in natural habitat; Hawks Super Duty at rodeos, on Net.
Magazine article from: Advertising Age Halliday,Jean September 6, 2004 700+ words
...drivers where they live. Ford Division's 2005 Super Duty pickup truck will be backed...this is about testosterone' Ford's Super Duty competes with just three...That's one reason Ford's Super Duty will have a large presence...
Truck carries a lot of weight for Ford: Can the all-new Super Duty maintain its...
Newspaper article from: Dallas Morning News (Dallas, TX) September 28, 2006 700+ words
...introduction at a news conference, Ford will unveil its all-new 2008 Ford Super Duty pickup -- a vehicle that accounts for...truck credibility. Although the new Super Duty alone can't halt Ford's staggering losses -- estimated...
For more facts and information, see all results

Source: HighBeam Research, GLOVES OFF; Ford prepares to defend its crown as champ of the...

©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA