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Prudential General Insurance has put its pounds 10 million integrated account up for pitch, leaving the incumbent, Tequila\London, facing the prospect of losing its second piece of Prudential-related business in less than six months.
The brief, which focuses on Prudential's car and home insurance, includes brand-response TV, press, direct marketing and digital elements.
Creative Brief is understood to be the intermediary for the pitch. Chemistry meetings with a number of agencies are understood to have taken place already, but no shortlist has yet been …