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Media Choice: Wedding TV.(Brief article)

Marketing

| February 14, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Romance is always in the air here at Brides magazine, but proposals of marriage reach a peak on Valentine's Day. Now there's a TV channel dedicated to this market of loved-up men and women - Wedding TV. With nearly 40m people attending weddings in the UK every year and an industry valued at pounds 5.3bn annually, it's a surprise that nothing similar already exists.

With a glossy magazine-format approach, the channel offers everything from fashion to food, with a satisfying helping of documentaries and game shows. Wedding TV cleverly engenders a real sense of community among its viewers. The aspirational content (Celebrity Weddings) is balanced by the more practical (Rich Bride Poor Bride), while eLove is addictive viewing for ...

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