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Media Choice: Wedding TV.(Brief article)
Romance is always in the air here at Brides magazine, but proposals of marriage reach a peak on Valentine's Day. Now there's a TV channel dedicated to this market of loved-up men and women - Wedding TV. With nearly 40m people attending weddings in the UK every year and an industry valued at pounds 5.3bn annually, it's a surprise that nothing similar already exists.
With a glossy magazine-format approach, the channel offers everything from fashion to food, with a satisfying helping of documentaries and game shows. Wedding TV cleverly engenders a real sense of community among its viewers. The aspirational content (Celebrity Weddings) is balanced by the more practical (Rich Bride Poor Bride), while eLove is addictive viewing for ...
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