An apple in Minute Maid's basket of oranges. (Coca-Cola Foods' only plant that serves the foodservice industry)

As the company's only facility devoted to foodservice offerings, Coca-Cola Foods, Dunedin, Fla., plant is the lone apple in Minute Maid's basket of oranges. In addition to its special focus, packaging sizes and customers, the 20-acre facility has a unique goal. to double business by Jan. 1, 1996. "We are tracking very well toward that goal," says John Cox Jr., director of operations for the plant. "We're positioned now to meet our goals." Cox declined to provide sales specifics. Minute Maid Marketing Director W. Steve Martin announced the 21-month "2 x 96" (doubling sales by 1996) initiative in April. Since then, the plant has looked into increasing the number of fillers and freeze tunnels in its operation, as well as hiring additional people, "depending on the mix of products we produce," says Cox. The sales push has "really been a motivator" for the plant, he notes. We are "trying to absorb as much of that volume as we can." Currently, the plant runs three shifts per day, five days per week, with the busy fall and spring seasons requiring some additional shifts. Weekends are devoted to preventive maintenance work, plant cleanups and …