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Close-Up: 24 hours with ... Bruce Haines, Leo Burnett London.(Diary entry)

Campaign

| February 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

 
Name: Bruce Haines 
Job: Group chief executive, Leo Burnett London 
Professional mission: Be firm, be fair 
Personal mantra: Be firm, be fair

6.15am Drive to the gym. Tell myself this exercise malarkey is doing me good. Secretly wish I could bear to grow old more disgracefully.

8.30am Greet Ms Hunter. Hear the news about her chums. I now live vicariously through her set, and pretend my social life is as packed and exciting as hers.

9.00am Meet David Wood, who briefs me on the latest McDonald's news.

9.30am Receive long text from Jim Thornton. It's the usual dump of ideas he's had during the night.

9.45am Paul Lawson drops by. He wants to discuss a long text he's received from Jim Thornton.

10.00am Mike Spicer joins us. Talk about how Burnett and Arc are going to increase levels of collaboration in 2007.

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