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The World: Shanghai Leo Burnett handed Coca-Cola China account.(Brief article)
Coca-Cola has shifted its Red Lounge China marketing unit from the global incumbent, McCann Erickson, to Leo Burnett.
Leo Burnett will manage the 40-person independent unit, which was created last year to drive the Coca-Cola brand in China in the lead-up to the 2008 Olympics.
Red Lounge China is led by its managing director, Wasim Basir, and the chief creative officer, Bere Mitchell.
The unit has sourced staff ...
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