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The World: New York - Saatchis appointed to Wendy's new-look ad roster.
The fast-food chain Wendy's has dropped McCann Erickson from its dollars 400 million creative account and has appointed Saatchi & Saatchi Worldwide as its lead agency.
Kirshenbaum Bond + Partners will continue to work on a number of creative projects, while MediaVest Worldwide has picked up the media planning and buying business, previously handled by Universal McCann Vidal Partnership will ...
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