AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Media: Double Standards - 'The next excitement is just around the corner'.(Luke Townsend of America Online Inc.)(Miles Lewis of Yahoo! Inc.)(Interview)

Campaign

| February 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Two agency sales chiefs and former colleagues reveal how they get the most out of their agencies and what advertisers in the near future will be able to do in the online sphere.

LUKE TOWNSEND - HEAD OF AGENCY SALES, AOL

- What are your professional ambitions for 2007?

To spend a greater proportion of my time with agencies. AOL was in a period of transition in 2006, selling our broadband customer base to Carphone Warehouse, so we're now bursting to present our new opportunities externally, in order to deliver even better results than in previous years.

- What exciting content do you have coming up for advertisers?

AOL 'Show Me' is our new video content product for 2007. It's a comprehensive set of online self-help video guides, which have the answers to everything, be it how to tie a bow-tie, or how to paint and decorate your home. In my mind, this is what the internet is all about, giving people the right information exactly when they want it.

- What tactics do you use to get the most out of agencies?

Related articles from newspapers, magazines, journals, and more
MOVING ON UP: Appointment at Yahoo! UK & Ireland.(head of agency sales and head...
Magazine article from: Revolution February 1, 2003 700+ words
Yahoo! UK & Ireland has made two appointments as part of a restructure of its sales department. Alex Khan (left) becomes head of agency sales, while Seamus Hunn joins as head of client services. Khan will work on...
Omniture appoints new vice president of Worldwide Agency Sales.
Newspaper article from: Telecomworldwire May 11, 2009 700+ words
...president of Worldwide Agency Sales(C)1994-2009 M2...president of Worldwide Agency Sales. According to the company...agency development for Yahoo! (Nasdaq:YHOO...build relationships with Yahoo!'s agency partners...
YAHOO!: Magic formula eludes Yahoo!
Magazine article from: Marketing Week October 25, 2007 700+ words
...high-profile exits from Yahoo! in the US and the UK. In June, Yahoo! founder Jerry Wang returned...exits include Stephen Taylor, Yahoo! European regional vice...and Miles Lewis, head of agency sales. For many observers, such...
ANALYSIS: Can Yahoo! remain on the road to recovery?(Financial report)
Magazine article from: New Media Age October 25, 2007 700+ words
...buoyant display ad market, Yahoo!'s new search platform Panama...at an interesting time for Yahoo! in the UK market. In recent...out the door by the head of agency sales Miles Lewis, who last week...departures will come as a blow for Yahoo!. As the company's UK frontman...
Media Headliner: The man who pushed Yahoo! UK in the right way.(Blake Chandlee)
Magazine article from: Campaign November 24, 2006 700+ words
...faced serious challenges at Yahoo! when he arrived: 'The UK...mechanism, and to make sure Yahoo! was in a good place to capitalise...Miles Lewis, as the head of agency sales, and IDS's Mark Connolly...relationships beyond recognition, Yahoo! still has its critics. Wayne...
Yahoo! to target offline brands.
Magazine article from: New Media Age February 5, 2004 700+ words
...re part of their everyday life." Yahoo! has separated its UK sales team into five core units: strategic agency sales, client sales, online agency sales...strategy and the client services team. yahoo.co.uk
Former Yahoo Executive to Spearhead Ad Sales for ChaCha.
Press release article from: Business Wire February 18, 2009 700+ words
...experience. He joins ChaCha from Yahoo, where he most recently served as the company's director of agency sales. In that role, Wilk managed and...providing exceptional service to Yahoo's strategic digital agencies and...
Last.fm recruits Yahoo!'s Lewis to lead sales charge across Europe.(Miles Lewis...
Magazine article from: New Media Age October 18, 2007 700+ words
...Miles Lewis, head of agency sales at Yahoo!, has been appointed...might like. Lewis joined Yahoo! in July 2006 from AOL...five years as head of agency sales. His departure comes a week after Yahoo!'s commercial director...
Yahoo! UK restructures sales team.
News wire article from: Europe Intelligence Wire July 9, 2003 700+ words
(From Media Week) Yahoo! UK and Ireland has restructured its...client sales, planning and strategy, agency sales and sales operations were designed to...promotions. Related articles: BT and Yahoo! join forces in broadband venture Team...
Fru Hazlitt takes Yahoo! sales job.
Magazine article from: Campaign Cambpell, Lisa December 17, 1999 700+ words
...who was appointed by Yahoo! Europe, and King will...commercial director for Yahoo! Europe, said: "I am delighted to welcome Fru to Yahoo!. This is a key role...later. Before that she was agency sales executive at The Guardian...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA