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Two agency sales chiefs and former colleagues reveal how they get the most out of their agencies and what advertisers in the near future will be able to do in the online sphere.
LUKE TOWNSEND - HEAD OF AGENCY SALES, AOL
- What are your professional ambitions for 2007?
To spend a greater proportion of my time with agencies. AOL was in a period of transition in 2006, selling our broadband customer base to Carphone Warehouse, so we're now bursting to present our new opportunities externally, in order to deliver even better results than in previous years.
- What exciting content do you have coming up for advertisers?
AOL 'Show Me' is our new video content product for 2007. It's a comprehensive set of online self-help video guides, which have the answers to everything, be it how to tie a bow-tie, or how to paint and decorate your home. In my mind, this is what the internet is all about, giving people the right information exactly when they want it.
- What tactics do you use to get the most out of agencies?