Media Perspective: Media agencies can do worse than post content on YouTube.(YouTube considers distributing a portion of its ad revenues to users)

Last week the Home Office appointed agencies to work on a campaign to crack down on kerb-crawlers in UK cities. Having spoken to a few communications experts about the brief, I can think of more than one way to tackle these perverts.

Maybe I could film these ideas and put them on YouTube. I might even earn more money for this than the appointed agencies following this week's announcement from the YouTube founder Chad Hurley that the online video site is considering handing over a proportion of its ad revenues to users who post content.

There is no detail on this yet, but perhaps the creators of the most popular downloads will stand to benefit from the ads that appear around their brilliant creativity. Though it's unclear how much the likes of 'breitbart', who posted the most downloaded clip on YouTube on Monday, would benefit from posting content grabbed from MSNBC.com of Hillary Clinton singing her national anthem.

This development, which may see YouTube replicate the models used by the likes of the video download service Revver or 3's UK mobile service, might scare some who doubt the good intentions of YouTube's owner Google. After all, some already fear it is trying to shut out agencies after the Google chief executive, Eric Schmidt, was reported as saying last year: 'The long-term fantasy is we walk up to you and you give us, say, dollars 10 million and we'll completely allocate it for you across different media and ad types.'

Now it could also ...