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Media Lifeline: News Magazines.(Chronology)(Industry overview)
The News International division is attempting to play magazine publishers at their own game.
September 2005: Stung by the success of men's weeklies and women's celebrity titles in stealing tabloid readers, News International sets up a mag division. Camilla Rhodes (pictured), News Group Newspapers' managing director, is named News Magazines' chief.
February 2006: The division's first title is a 'real life' women's weekly called Love It!. Backed by a pounds 6 million launch budget, a sampler blitz in The Sunday Times and cross-promotion in The Sun and News of the World, its first issue sells 700,000. This is followed in March by the launch of insideout, an interior decor and homes monthly.
March 2006: News Magazines hires Maria Trkulja, an ex-editor of Hello!, sparking rumours that it is plotting a celebrity weekly. As Project Dannii evolves, a September launch is promised. News Magazines then hires Sandy Whetton (pictured), an ex-IPC director, as its MD.
November 2006: No women's weekly has yet appeared, but there's unexpected ...
- IN BRIEF: Euro RSCG appointed.(News International PLC's News Magazines )(Brief...
- Magazine article from: Marketing Week June 8, 2006 700+ words
Euro RSCG has been appointed as agency of record by News International's News Magazines division after working on the launch of its first title, Love It! The agency will now also work on the interiors title Insideout...
- Analysis: Stalled start for Murdoch's magazines.(News Magazines)
- Magazine article from: Marketing Week November 23, 2006 700+ words
News Magazines, News International's magazine...this year. News International's resources...long before News Magazines became a...autonomously of News International and with...speculation that News Magazines planned to...
- PEOPLE: News Magazines.(Nicola Morris joins News Magazines)(Brief article)
- Magazine article from: Marketing Week June 29, 2006 700+ words
News Magazines, News International's magazine publishing arm, is establishing a regional sales office in Manchester, with former Times Newspapers senior sales executive Nicola Morris as regional ad manager. Copyright: Centaur Communications Ltd. and licensors
- News Magazines picks former Murdoch marketer for launches.(Scott Williams...
- Magazine article from: Marketing Week February 2, 2006 700+ words
...permanent role at News Magazines. In the new role...beginning with Love It! News Magazines recently appointed...February 7. The second News International magazine to hit the...division Karl Marsden to News Magazines, speculation is...
- News Magazines in limbo over BSkyB deal.
- Magazine article from: Marketing Week November 16, 2006 700+ words
News Magazines has put all new business on hold...The division, which is part of News International, is known to have delayed the launch...and Conde Nast is also involved. News Magazines launched amid hype that it would...
- Analysis: Weekly growth suggests monthlies have had their day.(magazine market )
- Magazine article from: Marketing Week Choueke, Mark November 16, 2006 700+ words
...consumers, described by News Magazines commercial director Karl...Industry insiders claim IPC, News Magazines and several others are preparing...is frantic with activity, News Magazines - News International's magazine division, which...
- News Magazines tests Love It! voucher price promotion.(Magazines subscriptions...
- Magazine article from: Marketing Week May 25, 2006 700+ words
News Magazines is launching a voucher subscription...as they generally run at a loss. A News Magazines spokeswoman says the voucher system...section this week. The section, which News Magazines commercial director Karl Marsden estimates...
- Sample size in content analysis of weekly news magazines
- Magazine article from: Journalism and Mass Communication Quarterly Riffe, Daniel; Lacy, Stephen; Drager, Michael W October 1, 1996 700+ words
...effectiveness of different samples of news magazines for drawing inferences to an entire...analyses; at least twenty-five focus on news magazines (Time, Newsweek, LI.S. News...content analyses were presented, five on news magazines. The 1991,1992, and 1993 Journalism...
