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<a href="http://www.accessmylibrary.com/article-1G1-158725446/between-lines-digital-war.html" title="Facts and information about Between the Lines: The digital war continues.">Between the Lines: The digital war continues.</a>
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Between the Lines: The digital war continues.
News that Ikea has charged Agency.com with above-the-line ad briefs should send shivers down adland's spine (page 3). The digital agency is leveraging a healthy relationship and its creative and strategic ability in order to handle what would historically be an ad agency's account.
For now, digital agencies seem to be more successful at stealing ad briefs than the other way round. But down the line, once the ad agencies have got ...
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