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TBWA lands Capital Partners ad task.(contracts of Capital Partners Inc. and TBWA/London)(Brief article)
TBWA\London has won a three-way pitch to become the creative agency for the Istanbul-based global property developers Capital Partners.
The agency joined forces with its sister agency Tequila and the media agency OMD International, seeing off competition from Leo Burnett and DraftFCB London.
The scope of work includes a pounds 2.5 million advertising campaign that will run across the UK, Europe and Russian markets later this year.
It will focus on positioning Capital Partners as an up-market property company that champions environmental responsibility in the areas in which it operates.
The work, currently in the early stages of creative development, will target environmentally conscious, high-spending Europeans, who are looking to ...
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