GCap bolsters interactive offer.(services of GCap Media PLC)

GCap Interactive division to combine use of traditional and new-media channels for key radio brands.

GCap Media is creating a new unit to focus on developing its brands in areas outside of traditional analogue radio.

Called GCap Interactive, the division will be led by Paul Sigaloff, who takes the role of head of interactive. Sigaloff joined GCap three months ago from Channel 4.

GCap has merged its digital, new-media and customer relationship management teams to create the new unit, which will work on moving key radio brands, such as Capital Radio, Xfm, Classic FM and Choice FM, into new-media channels.

Personalised radio content is one area that GCap Interactive will be exploring. Listeners of stations such as Classic FM will be able to build their own content, a service it has tested with its Mi-Xfm product.

GCap Interactive will also work to ensure that interactive services are being promoted on-air and will create standalone websites offering content that differs to that which is found on the radio stations. It will promote the services to media agencies.

Myles Anderson, who joined GCap from Orange, will be responsible for all revenues outside of traditional promotions and advertising in his ...