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MPG wins pounds 7m National Express account.(contracts of National Express Group with Media Planning Group )(Brief article)
National Express Group, the transport company, has hired Media Planning Group to handle its pounds 7 million media planning and buying account after a three-way contest.
The process started last September, and included the incumbent, The Piper Agency. The final shoot-out took place between MPG, MediaCom and Initiative.
The review, which was managed by the AAR, came two months after National Express switched its creative account from the incumbent, Inferno, to Hooper Galton.
The remit includes planning and buying for National Express coaches and the company's train and bus divisions.
Media Contacts, MPG's digital planning and buying agency, has worked with National Express since 2005. John McLoughlin, its managing ...
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