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Newhaven hired for pounds 1m BoS retail brief.(Bank of Scotland contracts with Newhaven Communications )(Brief article)

Campaign

| February 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Newhaven Communications has picked up the pounds 1 million retail account for the Bank of Scotland, as the company turns its back on English ads.

In a final pitch, the bank saw presentations from three Scottish agencies - Newhaven, The Union and 1576.

In 2006, HBOS made the decision to move the retail portion of its Bank of Scotland account north of the border in a bid to reposition itself as a local bank.

The company historically used Delaney Lund Knox Warren & Partners to adapt and rebadge its existing English advertising work for the Scottish market.

However, because of the proliferation of digital channels, it quickly became apparent to the Scottish viewers that they were just seeing reworked ads.

Jonathan Shinton, a partner at Newhaven Communications, said: ...

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