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Newhaven Communications has picked up the pounds 1 million retail account for the Bank of Scotland, as the company turns its back on English ads.
In a final pitch, the bank saw presentations from three Scottish agencies - Newhaven, The Union and 1576.
In 2006, HBOS made the decision to move the retail portion of its Bank of Scotland account north of the border in a bid to reposition itself as a local bank.
The company historically used Delaney Lund Knox Warren & Partners to adapt and rebadge its existing English advertising work for the Scottish market.
However, because of the proliferation of digital channels, it quickly became apparent to the Scottish viewers that they were just seeing reworked ads.
Jonathan Shinton, a partner at Newhaven Communications, said: ...