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Karmarama to handle Taut creative.(Brief article)
The sports drink brand Taut has appointed Karmarama and Goodstuff to handle its creative and media planning respectively. The move comes ahead of a pounds 1 million marketing push this year.
It is also hunting for a digital agency, as it has plans to include online in its marketing efforts.
Karmarama's appointment comes ahead of Taut's first foray into above-the-line advertising since its debut in 2003. An integrated campaign is also planned, and is likely to take in outdoor, press, digital and events. Cake has been retained to handle PR.
Ben Bilboul, the managing partner at Karmarama, said: 'Taut came to us with a great team and a great brief: to produce a high-profile campaign that will get people to change their opinion about the sports drinks category.'
The brand calls itself the 'clean' sports drink, ...
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