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LBi chosen for 2012 Olympic digital role.(Brief article)
London 2012 is on the verge of signing up the full-service digital agency LBi to handle digital services in the run-up to the Olympic games.
The appointment follows a tender process that also included Syzygy, the agency that works on the London 2012 websites. Syzygy remains on the digital roster.
LBi, formed out of the merger between LB Icon and Framfab last year, is likely to work as the lead agency, but another smaller shop could be appointed to ensure the London2012.org site can be updated quickly.
At the same time, LBi has recruited the Syzygy ...
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