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Open University reviews pounds 2.5m online media account.(Brief article)
The Open University has kicked off a review of its online media and planning buying business.
The account, worth an estimated pounds 2.5 million, is currently held by Green Cathedral, and is up for statutory review.
Green Cathedral, based in Cambridge, with a media team located at its London office, has worked with the Open University since 2004, and, in addition to media activity, has also handled web design and creative projects. Last summer, it created a viral game for the Open University called 'Kitchen Konundrum', which was targeted at an audience of 17- to 25-year-olds.
The ...
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