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Agency.com expands Ikea business with above-the-line and DM acquisitions.(Brief article)
Agency.com has extended its hold on the Ikea account by picking up the above-the-line and direct marketing briefs without a pitch.
The appointment sees the digital shop take the lead agency role for the Swedish furniture brand. It will be responsible for TV, print, outdoor and digital communications. The above-the-line account was most recently handled by the Danish agency RBLM.
Agency.com was appointed by Ikea in June last year to handle its eCRM and in-store plasma screens activity, in a bid to align its ...
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