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JWT and Lowe battle for pounds 5m Yakult.

Campaign

| February 02, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

JWT and Lowe are to fight it out for the pounds 5 million UK portion of the Yakult business.

Last week, the health drink manufacturer announced it was parting company with its UK advertising agency, Wieden & Kennedy.

Its decision to drop the agency came as part of an ongoing strategy to consolidate its business across Europe.

Both JWT and Lowe are the company's network agencies of record across the continent, and have subsequently been invited to pitch for the UK business.

The decision to move the account out of W&K and pitch it between the two network agencies marks a U-turn on previous comments made by the company.

Last September, Yakult ...

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