AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
SMA has approached agencies with a pounds 3 million brief to promote its baby formula line.
The brief covers consumer and healthcare advertising, and will require agencies to produce an integrated campaign for the SMA brand.
The pitch process is being handled by the AAR. SMA's creative account is held by Euro RSCG Life, which will repitch. Media, which is handled by Mediaedge:cia, is unaffected by the review.
Sarah Wood, the SMA marketing director, said: 'We've had very successful ten-year relationship with Euro RSCG Life, but in a very competitive market, we need to make ...