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Ofcom has appointed Universal McCann as its planning and buying agency, concluding one of the most protracted media pitches of recent years.
The communications regulator called the pitch a year ago and began the process with a lengthy list of agencies before shortlisting Universal and MediaCom in September.
Ofcom, which has previously used Media Campaign as its media agency, will ask Universal to plan and buy media around consumer information campaigns on subjects including mobile roaming, digital ...