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Jameson whiskey seeks agency.
Pernod Ricard invites advertising agencies to tender for Jameson brand as UK whisky sales decline.
The drinks giant Pernod Ricard is currently in talks with a number of UK agencies about its Jameson Irish whiskey account.
The discussions, which are being brokered through Agency Assessments International, are understood to be first-stage capability meetings and include at least two London-based agencies.
Jameson's current agency, the Manchester-based BDH\TBWA, has held the account for more than two years.
Agencies currently on the Pernod Ricard roster include Ogilvy Advertising, Publicis and Dare. Media is handled by Vizeum and is believed to be unaffected by the review.
BDH\TBWA developed the recent television campaign that aims to challenge some traditional assumptions about whisky drinkers.
The three spots in the campaign, which aired heavily in the run-up to Christmas, featured unexpected musical performances from tap ...
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