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Toyota kicks off marketing for Tundra with Super Bowl ads.
Byline: Joe Guy Collier
Feb. 1--Toyota Motor Corp. unveiled today in Detroit a marketing campaign for the 2007 Tundra that focuses on the truck's capabilities and seeks to get consumers in the new truck through local events.
Toyota will air two Super Bowl ads Sunday to kick off the campaign. The Super Bowl ads will be followed by a six-month "Prove It!" tour in which Toyota will stage test drives of the Tundra at more than 400 sites across the United States.
Toyota will begin shipping the new trucks to dealers Monday. Toyota officials would not say how much the company is spending on the Tundra campaign, but they said it is about double the amount …
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