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Alexisonfire look at chart success after softly spreading the word.

Music Week

| February 03, 2007 | COPYRIGHT 2007 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Full Time Hobby's "organic" campaign to promote Canadian band Alexisonfire looks set to pay off with the release of the band's latest single from their third album.

The label has worked with Alexisonfire for the past three years and released their current album Crisis last August via its rock and emo division Hassle Records. It is the first time the band have had a simultaneous release worldwide for any of their albums. Their first two releases came out via Sorepoint Records.

Hassle will release Alexisonfire's new single Boiled Frog as a four- track EP on February 26. In the wake of recent changes in Official UK Chart rulings, the EP will now be eligible for the singles chart. Recorded as a Radio One session in the BBC's Maida Vale studios, the single will also be released on seven-inch vinyl with two exclusive B- sides.

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