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Hudson takes Tale to library.
Oxford graduate and Mercury link up with UK libraries in unique promotion campaign for literary-titled album
Mr hudson AND the library A Tale Of Two Cities (Mercury)
Charles Dickens' A Tale of Two Cities will not be the only work gracing that name in the UK's libraries over the coming weeks.
As part of a campaign to promote Mr Hudson and The Library's album - which shares its name with Dickens' novel - Mercury Records has lined up a series of gigs for the act in libraries up and down the country.
The tour is being run in conjunction with Get It Loud In Libraries, an organisation which promotes gigs in libraries, and will be staged in the run-up to the album's March 5 release.
Given the name of Ben Hudson's band, Mercury product manager Hannah Neaves says teaming up with Get It Loud In Libraries was an obvious decision to make. "We're doing it because there's great novelty factor in playing in libraries and also because Ben has an English Literature degree from Oxford. He wants to try to promote young people reading again; it's something that's important to him and he hopes he can achieve that through this tour," she says.
The tour has been heavily promoted by Mercury, with an internet campaign targeting MySpace and the band's own website. A poster and flyer drive has also been especially effective in attracting older audiences to the library ...
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