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Profile: VH1 talent chief is an English fan in New York.
Rick Krim is helping UK artists crack the notoriously tough US market. MW discovers how
by Ben Cardew
"You know one band I really like?" ponders VH1 executive talent and music programming vice president Rick Krim as he leans back in his chair, high above New York's Times Square. There's a broad smile on his face.
Who indeed? At a guess, Krim could maybe be talking about Keane, James Blunt or Snow Patrol. These are all acts that he has played a big part in breaking in the United States, thanks to his patronage at VH1, which has become a key champion of British acts in the US under his guidance.
Or maybe he means Goo Goo Dolls, Good Charlotte or Train - bands he helped to sign and develop during his six years as senior vice president of talent acquisitions and marketing at EMI Music Publishing.
The answer, however, is more unexpected.
"18 Wheeler," Krim says, referencing an obscure Creation Records band, perhaps best known for being introduced by Tony Blair as "Wheeler 18" at the 1996 Labour Party Conference. "Which never even came out here."
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