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Oprah effect sends Rae into US top 5.
Bailey Rae becomes Capitol's highest-charting new UK act in the US since The Beatles
by Paul Williams
The Oprah effect has helped Corinne Bailey Rae secure her place in Capitol Records history by delivering the company its highest US albums chart position by a brand new UK act in more than 40 years.
The British artist's self-titled album rocketed 32-4 on the Billboard 200 last week, making it the highest-placed UK debut album by a Capitol artist since The Beatles' first American set Meet The Beatles topped the chart for 11 weeks in 1964.
Capitol UK international vice president Kevin Brown describes the album's climb into the top five as a milestone in the campaign. Rae's huge US chart leap last week was accompanied by a 155% week-on-week spike in sales, sparked by her appearance a week earlier on Oprah Winfrey's TV show, where she performed Put Your Records On and Like A Star.
Brown believes this TV exposure was instrumental in delivering Bailey Rae's chart position. "Great credit has to be taken by the Capitol US team for mounting the campaign to get Corinne in a position to get Oprah," he says. "The Capitol US publicist Ambrosia Healy has to take credit in persuading Oprah to have Corinne perform on the show."
It is the second time in 12 months Winfrey's programme has aided a UK debut album into the US top five.
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