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(From New Straits Times (Malaysia))
THE travel industry is always seeking new ways to improve the guest experience and operational efficiency, and no doubt technology has the potential to deliver tangible benefits. Rather than a barrier, technology is now being harnessed for its potential to lower costs, improve yields and retain guests.
According to Charles Reed, chief executive officer of interTouch, a broadband wired and wireless services provider, hotels are beginning to realise how important technology is in the running of their business and how they could reap benefits by improving guest satisfaction and overall efficiency.
"In the past, …