Thai soft power wins out again.

(From The Nation (Thailand))

Byline: The Nation.

Formal or informal' This is now the big question that corporate PR teams and professional PR firms are asking themselves when they host press conferences.

Thai journalists are not familiar with the formal concept, which is the only way Western journalists are treated.

Thai journalists are inclined to ask questions in an informal way. They usually keep their own questions to themselves when their sources are up on stage and, after they step down, try to snatch them away from other reporters. And this is the time when they shoot questions.

That explains why banking reporters were …