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Byline: Emil Larsen
NEC AD-7173A
A fast DVD writer that lets you etch labels onto discs
In early 2005 HP and Lite-on launched Lightscribe, a technology that etches images onto the top side of DVDs. Fujifilm and Yamaha responded in mid-2005 with their similar Labelflash technology, but cunningly charged fewer royalties for it.
Both technologies let you put any image or text onto the top of the disc. This makes using a permanent marker or sticking a label onto discs a thing of the past. After burning a DVD, you flip it over and pop the disc back in the drive and then burn an image to it.