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Email marketing? Just say no.(leading to increase in spam)(Brief article)

Personal Computer World

| January 25, 2007 | Whitfield, Nigel | COPYRIGHT 2007 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Nigel Whitfield

Email marketing? Just say no

Among the many spams received in the mailboxes of PCW staff have been some promoting what looks like reputable software products or well-known mail-order companies. The small print claims that the messages are sent in accordance with Data Protection legislation, using lists from a third-party list supplier.

There's a problem, though. No matter what the message says, when these unsolicited messages arrive in personal email inboxes, they are still in breach of the UK regulations. PCW put this point to two of the companies concerned -- which we can't name -- who told us they were assured that the addresses in the lists were legitimate, laying the blame solely on the firms that claim to provide marketing services. One of the firms ...

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