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Email marketing? Just say no.(leading to increase in spam)(Brief article)
Byline: Nigel Whitfield
Email marketing? Just say no
Among the many spams received in the mailboxes of PCW staff have been some promoting what looks like reputable software products or well-known mail-order companies. The small print claims that the messages are sent in accordance with Data Protection legislation, using lists from a third-party list supplier.
There's a problem, though. No matter what the message says, when these unsolicited messages arrive in personal email inboxes, they are still in breach of the UK regulations. PCW put this point to two of the companies concerned -- which we can't name -- who told us they were assured that the addresses in the lists were legitimate, laying the blame solely on the firms that claim to provide marketing services. One of the firms ...
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Source: HighBeam Research, Email marketing? Just say no.(leading to increase in spam)(Brief...