Fit system could shape the way women shop: Uniform sizing considers how buyers are proportioned.

Byline: Doris Hajewski

Jan. 15--NEW YORK -- If the pants fit, women will buy more of them, says Cricket Lee, the creator of a new fitting system that could make life easier for consumers.

Lee, chief executive officer of Fit Technologies Inc. of Dallas, demonstrated her new sizing system Sunday, on the opening day of the National Retail Federation's annual convention in New York. She hopes to have the system in 20 retail chains within the next 18 months, beginning this summer.

"Imagine if a woman could go into a dressing room and find pants that fit," Lee said. Based on research by the NPD Group of Port Washington, N.Y., Lee predicts that retailers …