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The Work: New Campaigns - The World.(briefs)
COUNTRY MUSIC TELEVISION - THE POWER OF ONE - US CREDITS Project: The power of one Client: Country Music Television Brief: Encourage people to be 'heroes' within their communities Creative agency: In-house Writers: Scott MacDonald, Michael Engleman Production company: Reginald Pike Toronto Director: Lena Beug Editor: Alison Gordon, Relish Toronto Audio post-production: Grayson Matthews Toronto Exposure: National TV, cinema, online
A US country music network has launched an ad campaign to encourage people to put their skills to use in the service of their local communities.
Called 'The power of one', the initiative comes from the Nashville-based Country Music Television and is part of an effort to mobilise 6.4 million volunteers and 100,000 volunteer leaders across the US over the next two years.
The commercials star a man dressed in Superman-like tights and cape. But instead of performing spectacular deeds, he is depicted reading to an elderly lady, teaching children to swim and helping an old man to repair a roof. Meanwhile, a voiceover points out that 'being a hero starts with the small things'.
The aim of the campaign is to drive people to a website where they can find out about volunteer opportunities within their own communities.
XM CANADA - THERE'S NO PLACE LIKE IT - CANADA CREDITS Project: There's no place like it Clients: Donald McKenzie, senior vice-president, sales and marketing; Jennifer Gerynowicz, marketing director, XM Canada Brief: Grow category awareness and make XM Canada the preferred choice in satellite radio Creative agency: GJP Advertising Toronto Writer: John Farquhar Art director: Gerald Flach Planner: Kevin Pfuhl Media agency: ZenithOptimedia Production company: Ruckus Films Director: Julien 'Li'l X' Lutz Editor: Alex Eaton, Stealing Time Post-production: Tony Cleave, 4-Stroke Audio post-production: Rocco Gagliese, Eggplant Exposure: National TV (except Quebec)
The satellite radio service XM Canada makes its first foray into TV advertising with a commercial that presents its programmes as the essential antidote to the stress and boredom of driving.
- XM Canada Will Raise Monthly Price.
- Newspaper article from: Satellite Today July 17, 2006 700+ words
...Satellite Radio (CSR), which operates XM Canada, will raise its monthly price in order...CSR reported 80,000 subscribers to XM Canada at the end of its 2006 third quarter...service. In its 2006 third quarter, XM Canada generated revenue of 2.34 million Canadian...
- XM Canada Signs Distribution Agreement With Harely-Davidson.
- Newspaper article from: Satellite Today April 25, 2006 700+ words
XM Canada signed a multiyear distribution agreement with Harley-Davidson motorcycles, XM Canada announced April 21. Under the deal, select motorcycles will offer XM Canada as a pre-installed service. Harley-Davidson currently offers XM...
- XM Canada Reaches 80,000 Subscribers; Adds Distribution Partners.
- Newspaper article from: Satellite Today June 7, 2006 700+ words
XM Canada reached the 80,000-subscriber mark...Radio Holdings Inc. announced June 5. XM Canada signed a multiyear distribution agreement...Honda, Nissan and Subaru as partners of XM Canada. XM Canada and Aeroplan, the loyalty...
- XM Canada and Rogers Communications Agree For Comprehensive Content deal.
- Newspaper article from: Satellite News April 9, 2007 700+ words
XM Canada and Rogers Communications reached an agreement to provide XM Canada content across the Rogers wireless, cable and Internet...growth," said John Bitove, chairman and CEO of XM Canada. [Copyright 2006 Access Intelligence, LLC. All...
- XM Canada says royalties will be paid.(Business)
- Newspaper article from: The Toronto Star (Toronto, Ontario) September 3, 2009 700+ words
XM Canada says it still wants to meet its royalty...a very challenging economic time," XM Canada said. A second lawsuit was filed yesterday...Publishers of Canada, alleging that XM Canada has missed payment of copyright royalties...
- Canadian Satellite Radio Launches XM Canada Brand.
- Newspaper article from: Satellite Today October 13, 2005 700+ words
...announced Oct. 11 the launch of the new XM Canada brand. In addition to XM programming, XM Canada's 80-channel line-up will include...language channels produced in Canada. XM Canada receivers will be available through GM dealers...
- Canadian Satellite Radio Launches XM Canada Brand.(Brief Article)
- Newspaper article from: Satellite News October 17, 2005 700+ words
...announced Oct. 11 the launch of the new XM Canada brand. In addition to XM programming, XM Canada's 80-channel line-up will include...language channels produced in Canada. XM Canada receivers will be available through GM dealers...
- XM Canada First To Launch Satellite Radio In Canada.
- Newspaper article from: Satellite Today November 23, 2005 700+ words
XM Canada Nov. 22 became the first satellite radio service to officially launch...The company said the more than 4,500 customers who pre-registered for XM Canada service will be the first to be able to purchase XM radios online and begin...