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For a small island, Britain exerts a disproportionate influence over international advertising. John Tylee profiles the names flying the flag for British talent abroad.
If the number of Britons occupying senior agency positions abroad is any yardstick, then the UK continues to exert an influence on world advertising that belies its small island status.
In many ways, the British colonisation of the global ad industry has echoes of empire. Like the early Victorian administrators who took their civilising message to distant lands, so UK advertising implanted its management talents and unique creative approach into emerging markets.
In the late ...