AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-157339495/diary-pick-week-motherpg.html" title="Facts and information about Diary: Pick of the week - Mother/PG Tips.(Brief article)">Diary: Pick of the week - Mother/PG Tips.(Brief article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Diary: Pick of the week - Mother/PG Tips.(Brief article)
Noel Bussey is very impressed with Mother's first work for PG Tips:
'Because the idea of bringing this partnership back was so original, the actual ad could have so easily been lost in the hype. However, it re-energises a brand that for years had some of the world's most recognisable ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Mother wins #10m PG Tips from DDB.(tea advertisement)(Brief article)
- Magazine article from: Marketing Week May 4, 2006 700+ words
Mother has snatched the #10m PG Tips business from DDB London. The news will...year (MW January 19). Unilever invited Mother to pitch against DDB for PG Tips in March. It is understood that Mother will develop a branding campaign that...
- DDB threat as Mother is linked to #10m PG Tips.(DDB London)(Mother does...
- Magazine article from: Marketing Week March 16, 2006 700+ words
...understood to have invited Mother to pitch on a new brief for PG Tips, against incumbent...have worked with the PG Tips since 1922. The agency developed the iconic PG Tips Chimps, which were...something housemates. Mother has strengthened its...
- PG TIPS: Taste for nostalgia.
- Magazine article from: Marketing Week December 11, 2008 700+ words
...of the chimps, to Mother (MW May 4, 2006...2007 - followed by PG Tips with 21% and Twinings...ad appears 2002 PG Tips launches ad featuring...Birds 2007 Ad agency Mother reunites Al (Johnny...ITV Digital) 2008 PG tips joins forces with...
- PG TIPS: Back on the boil?(Unilever Group)
- Magazine article from: Marketing Week McCawley, Ian March 23, 2006 700+ words
PG Tips may be at the centre of a pitch rumour...When Unilever decided to sideline the PG Tips chimps in 2002, it needed a hot new...with the news that it has invited Mother to pitch on a new brief for PG Tips (MW last week). For the time being...
- PG Tips revives Morcambe and Wise sketch for Christmas ad.(endorsement with...
- Magazine article from: Marketing Week December 4, 2008 700+ words
...latest execution of the PG Tips campaign. It will break...the ad, created by Mother, is part of PG Tips' overall brand campaign...reached a deal, allowing Mother to manage the use of...his appearances in the PG Tips campaign. The Breakfast...
- AKQA puts ex-ITV Monkey at centre of redesign for PG Tips.(tea brand of...
- Magazine article from: New Media Age February 15, 2007 700+ words
...agency AKQA, aims to market PG Tips as a healthy drinks brand...the relaxing effects of PG Tips ingredient theanine. AKQA...campaign created by ad agency Mother. It hosts ads from the...Johnny Vegas and supports PG Tips' on-pack monkey giveaway...
- Unilever's PG tips improves mental focus.(Unilever Group)
- Magazine article from: Nutraceuticals International January 1, 2007 700+ words
...concern Unilever has shown that it's PG tips tea improves mental focus in healthy human...volunteers. The firm says that a normal cup of PG tips tea typically delivers 22mg of theanine...amount present in two to three cups of PG tips tea - stimulates alpha brain waves which...
- PG Tips supports mug giveaway with viral.(Brief article)
- Magazine article from: New Media Age May 25, 2006 700+ words
Unilever tea brand PG Tips has turned to viral marketing to promote...throw as many teabags as possible into a PG Tips' football mug. At the end of the time...commentary on the game. The viral supports PG Tips' offline World Cup campaign in which...