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Diary: Sensitive sales people ought to look away now.(ad campaigns of sales people posted as a short-film on YouTube)

Campaign

| January 12, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Thin-skinned ad sales people should beware. Some cynical 'comedians' have posted a short-film on YouTube about your industry.

The Truth in Ad Sales purports to give an 'insight' into your world by showing a set of stereotypes in action as a sponsorship deal is worked out between a media owner and a client - facilitated by an agency.

The film opens at agency Media Wank. Viewers are introduced to one of its laddish staff attempting to impress an office blonde.

'So, I'm going to tell you I DJ at weekends when really I queue up outside Chinawhite begging to be let in, before I get a night-bus home to my mum's for a quick wank and a Horlicks,' he says.

He then sets up his client, The Really Really Extreme Adventure Channel, with an inappropriate sponsorship partner - Kiddi Care.

The film then moves on to a presentation attended by the Kiddi Care marketing director who is promptly given a goodie-bag containing a 'bribe' of keys to a car, a holiday ...

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