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Diary: On the QT ..(Beattie McGuinnes Bungay founders Trevor Beattie and Bil Bungay in a bidding war against Justin Cernis)(Brief article)
The Beattie McGuinness Bungay founders Trevor Beattie and Bil Bungay found themselves in a bidding war against Justin Cernis, the managing director of Great Guns, at the recent Creative Ball.
Obviously, it's not unusual for those in the ad industry to bid for charity, but what made this battle stand out from the rest was the prize: a two-week placement at Beattie's own agency. Cernis won, but with a side agreement that the juniors who picked up the placement would dislodge Beattie from his own office for the entire two weeks ...
Having just agreed to fork out pounds 660 million for the digital marketing specialist Digitas, Maurice Levy had planned to go on the piste in Switzerland. Alas, the Publicis chairman's trip went down the pan when the seasonal snow failed to appear. Proof, were any needed, that money can't buy you everything ...
According to the IPA, since 1 November, it has clocked up a record number of downloads of its 2006 IPA Effectiveness case histories, with 7,790 downloads in that ...
- TBWA/London.(Digests)(Trevor Beattie appointed by Labour Party )(Brief Article)
- Magazine article from: Marketing Week September 9, 2004 700+ words
TBWA/London chairman and creative director Trevor Beattie has been appointed by the Labour Party to lead its publicity onslaught at the Genera/Election.
- THE HARD SELL; Trevor Beattie is the UK's top ad man. But, he tells David...
- Newspaper article from: The Mail on Sunday (London, England) March 28, 2004 700+ words
Byline: DAVID BUTCHER Trevor Beattie, the most famous man in advertising in Britain after the Saatchi brothers, is telling me about the time he flew Muhammad Ali...
- Meet clever Trevor, Blair's secret weapon; FRIDAY PROFILE TREVOR BEATTIE His...
- Newspaper article from: The Evening Standard (London, England) February 4, 2005 700+ words
Byline: PAUL WAUGH ACCORDING to Trevor Beattie, it is the easiest thing in the world to work out which way people vote. "The socialists fill up the kettle after they have...
- Beattie quits TBWA to start own shop.(The World)(Trevor Beattie starts Beattie...
- Magazine article from: Advertising Age Hall, Emma May 9, 2005 700+ words
Byline: Emma Hall [London] Trevor Beattie, the U.K.'s highest-profile adman and chairman-creative director of Omnicom Group's TBWA, London, quit the agency...
- Who is currently the best advertising creative director? Trevor Beattie: so...
- Magazine article from: Creative Review October 1, 2004 700+ words
DAY ONE Room 406, Hotel NH Ciudad de Almeria It's 6.00am and it's dark. Really dark. Must be on a shoot. It's always 6.00am and really dark on shoots. One of the many differences between art directors and copywriters is that art directors believe that the light at 6.00am is "magic". It's not. I'm a
- Scanner Trevor Beattie, chairman and creative director of TBWA reveals some...
- Magazine article from: Creative Review April 1, 2002 700+ words
MULHOLLAND DRIVE I'm very cynical about movies. Roughly only one in every 37 films I see ever actually moves me. "See the trailer and you've saved money on being disappointed by the movie," is my motto. But. Go and see Mulholland Drive. Before it's too late. It's a logic rollercoaster: just when
- Get grubby and create a stir.
- Newspaper article from: Brand Strategy November 1, 2000 700+ words
...YOUR SHOUT Madam In last month's issue of Brand Strategy, Justin Cernis put forward the counter argument to our September article...marketing consultancy was still in its infancy. Fourth, if Justin Cernis really believes that "the clays of a twenty-something...
- BRAND MOT: Coca-cola.
- Newspaper article from: Brand Strategy December 6, 2004 700+ words
...product development. It's selling commodity products at a premium price, rather than marketing old products in new ways. Justin Cernis is MD of ad agency Barrett Cernis. Cernis handled the Britvic Soft Drinks account, working on brands including J2O, Purdeys...