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Editorial: TV ad ban could become yet more costly.(Editorial)(Brief article)

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| January 12, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The earthquake caused by Ofcom's new rules on junk-food TV advertising to children continues to produce nasty aftershocks.

All scripts for food and soft-drink advertising now submitted for BACC approval must be accompanied by a certificate confirming the product conforms to the Food Standards Agency's nutrient requirements. Agencies must complete the details based on information from the client. All very ...

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