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Close-Up: 24 hours with ... Mark Roalfe, Rainey Kelly Campbell Roalfe/Y&R.(narration on management of activities of daily living)
Name: Mark Roalfe Job: Chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R Professional mission: Get RKCR into the top five Personal mantra: Don't get married again, it's expensive
7.45am Get into car, panic as I'm now late. Turn on Capital hoping for good news of the M40.
8.30am Scott from traffic calls. Two Marks & Spencer briefs - new work by tomorrow, Virgin Atlantic needed in two days, Land Rover by Friday, Lloyds by Friday, BT by Thursday, Visit London by Wednesday. We have a week on Xerox.
9.20am The lovely Christine brings me a cup of tea. I see Scott lurking behind her holding what looks like more bad news. Thank God he's one of the world's nicest men.
9.40am Call the Land Rover shoot in Bangkok to explain there can't be any tents on the beach scene. It seems the Italians think camping is something only pikeys do.
10.00am Off to M&S for Creative Forum. A meeting where all the business unit heads, in-store design team and the agency get together to make sure what we're all doing adds up. We all have a titter about Tesco and Morrison copying our food campaign. Have these people no pride?
12.05pm Back to the agency. Do M&S ...
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- Magazine article from: Campaign October 15, 2004 700+ words
Rainey Kelly Campbell Roalfe/Y&R has created...multimedia campaign to support the launch of Land Rover's Discovery 3. The ads, which will...all major UK cities. In addition, Land Rover is taking over an entire platform of...
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- Magazine article from: Marketing Brabbs, Cordelia August 2, 2001 700+ words
...those who buy it Land Rover has entered this...campaign, the first by Rainey Kelly Campbell Roalfe...account, aims to move Land Rover's advertising away...planning partner on the Land Rover account at Rainey Kelly Campbell Roalfe...
- Pick of the week.(Land Rover ad by Rainey Kelly Campbell Roalfe)(International...
- Magazine article from: Campaign July 20, 2001 700+ words
Ian Darby praises the Land Rover ad by Rainey Kelly Campbell Roalfe/Y &: "The juxtaposition of the suburban scene of a man hosing down his Land Rover and a scorpion and red sand being washed away down a grate sums up all the Land Rover's qualities."
- Rainey Kelly develops Land Rover campaign.(Brief Article)
- Magazine article from: Campaign Watts, Jenny June 15, 2001 700+ words
Rainey Kelly Campbell Roalfe...campaign for the Land Rover Discovery since...stapline:" "The Land Rover Experience:" Jim...chied executive of Rainey Kelly, said: "This...wider plan to make Land Rover nire relevant to...
- Rainey Kelly unveils Land Rover work.(Brief Article)
- Magazine article from: Campaign Hall, Emma February 16, 2001 700+ words
Rainey Kelly Campbell Roalfe/Y&R's first work for Land Rover breaks this week, with two...and Discovery models. The Land Rover Discovery ads promote the...Y&R won the Land Rover account in November. Paul...
- DIARY: Pick of the week - Rainey Kelly Campbell Roalfe/Y&R/Land Rover...
- Magazine article from: Campaign July 25, 2003 700+ words
Caroline Marshall admires the Land Rover Freelander Masai press ad by Rainey Kelly Campbell Roalfe/Y&R: 'We've come to expect much of this campaign and the latest execution does not disappoint. A...
- Diary: Turkey of the week - Rainey Kelly Campbell Roalfe/Y&R/Land Rover.
- Magazine article from: Campaign August 13, 2004 700+ words
John Tylee is bemused by Rainey Kelly Campbell Roalfe/Y&R's TV spot promoting the sporty side of Land Rover's Freelander: 'A wife toting a Saturday night special decides against blowing out the brains of her Freelander-driving husband...
- Rainey Kelly launches Freelander campaign.(television advertising for Land...
- Magazine article from: Campaign Watts, Jenny January 18, 2002 700+ words
Rainey Kelly Campbell Roalfe/Y&...global TV campaign for the Land Rover Freelander, that targets...agency suggesting that the Land Rover brand enables people to...campaign we're bringing the Land Rover experience to a younger...
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- Magazine article from: Campaign October 10, 2003 700+ words
SILVER AWARD Title: Maasai Agency: Rainey Kelly Campbell Roalfe/Y&R Client: Land Rover UK Creative Director: Mark Roalfe Art Director: Jerry Hollens Copywriter: Mike Boles Typographer: Lee Aldridge Photographer...
- RKCR/Y&R picks up best ad for `Hippos' at Campaign Press.(Rainey Kelly Campbell...
- Magazine article from: Campaign Aitken, Lucy March 22, 2002 700+ words
Rainey Kelly Campbell Roalfe/Y&R won best individual advertisement at the Campaign Press Awards on Wednesday night for Land Rover's "Hippos". Best colour campaign went to Mother for its Schweppes ads using celebrity lookalikes of...