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<a href="http://www.accessmylibrary.com/article-1G1-157339481/world-tokyo-fallon-wins.html" title="Facts and information about The World: Tokyo - Fallon wins Volkswagen work after three-way pitch.(Fallon agency)(Brief article)">The World: Tokyo - Fallon wins Volkswagen work after three-way pitch.(Fallon agency)(Brief article)</a>
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The World: Tokyo - Fallon wins Volkswagen work after three-way pitch.(Fallon agency)(Brief article)
The Fallon agency in Tokyo has scooped the creative assignment for all Volkswagen's above-the-line advertising in Japan.
The win follows a pitch that also involved Hakuhodo, which handles all media buying and online activity for VW, and DDB, which previously handled some product assignments and dealer work.
Fallon's relationship with VW began ...
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