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Maxis, the telecom company and Malaysia's largest advertiser, has put its dollars 60 million account up for pitch.
The company's incumbent agencies, BBDO, Ogilvy & Mather and Leo Burnett, have been invited to contest the business along with Young & Rubicam, Lowe and an undisclosed number of other shops.
At present, BBDO runs the Maxis pre-paid business, while O&M looks after the post-paid account. Burnett handles business-to-business ...