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The World: Kuala Lumpur - Agencies to contest dollars 60m Maxis business.(Maxis Telecommunications)(Brief article)

Campaign

| January 12, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Maxis, the telecom company and Malaysia's largest advertiser, has put its dollars 60 million account up for pitch.

The company's incumbent agencies, BBDO, Ogilvy & Mather and Leo Burnett, have been invited to contest the business along with Young & Rubicam, Lowe and an undisclosed number of other shops.

At present, BBDO runs the Maxis pre-paid business, while O&M looks after the post-paid account. Burnett handles business-to-business ...

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