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The World: Paris - Unilever tops adspend as French investment rises.(Brief article)
Gross adspend in France is up by 6.8 per cent year on year to reach EUR21.67 billion in 2006.
Figures from TNS Media Intelligence reveal that advertisers spent EUR5.4 billion on TV, an increase of 5.5 per cent, EUR4.05 billion on print (up by 8.9 per cent) and EUR3.1 billion on radio (up by 6.6 per cent).
Unilever remained the biggest TV advertiser despite reducing its spend by 16.7 per cent to EUR150.9 million.
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