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The World: Guangzhou - Tequila\China wins integrated Watson's Mixer job.(Brief article)

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| January 12, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Tequila\China has been appointed to handle the national promotion of the Watson's Mixer brand and to exploit the appetite of Chinese consumers for new drinking experiences.

The brand aims to become the mixer of choice in China for drinks combinations such as gin and tonic, whisky and soda and brandy and ginger ale.

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