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Media: Double Standards - Television and the internet: colleagues or rivals?(Interview)
The chief executives of Thinkbox and the Internet Advertising Bureau talk about collaboration, creative peaks and what's likely to be new in 2007.
TESS ALPS - CHIEF EXECUTIVE, THINKBOX
- How important is improved creativity to the growth of your medium?
TV continues to inspire monumental creative peaks, so luckily the benchmark is already high - at least in spots. But I think TV sponsorship and interactivity are still waiting for someone to do a John Webster on them.
- What poses the single greatest threat to your medium in 2007?
Awarditis, fashion-victimhood, short-termism - and the industry just taking this awesome medium for granted.
- Do you think all the industry trade bodies should join forces and persuade advertisers to spend more?
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