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Media Perspective: Hazlitt's departure could prove a major blow for Virgin Radio.

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| January 12, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The fightback has begun. Like a knackered old champ gasping for breath on the ropes, the UK commercial radio industry is once again throwing punches.

After a grim 2006 for commercial radio, it has set itself, in the words of Andrew Harrison, the Radio Centre chief executive, 'tough, but achievable targets'. These confidently include knocking out the BBC by eventually building a 50 per cent share of analogue listening (commercial radio currently has 43.6 per cent) and a 75 per cent share of digital listening.

It seems bad news then for commercial radio, that this week it has lost one of its biggest hitters. Fru Hazlitt, the chief executive of SMG Radio and Virgin Radio and a great public face and presenter for the brand, stepped down from the role 18 months after joining from Yahoo!, to look for a new challenge. She was replaced by Paul Jackson, Virgin Radio's programming director.

Sources suggest that she may well return to the industry, with the option of fronting a bid for GCap Media - a distinct possibility. The SMG Radio job might have once held the possibility of offering Hazlitt a route into running a UK media plc, but this hasn't happened. Despite the departure of the SMG chief executive, Andrew Flanagan, last year, ongoing merger talks with UTV have only muddied the waters.

There seemed to be other frustrations for Hazlitt. Virgin Radio's AM frequency is seen by some as holding back its national station, ...

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