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Media Lifeline: Setanta Sports.(Company overview)(Brief article)

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| January 12, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The sports network is determined to raise its profile in England after the launch of its dedicated golf channel.

1990: Ex-pat Irish businessmen Michael O'Rourke and Leonard Ryan buy access to the satellite feed of the Italia 90 World Cup game between Holland and Ireland and screen the match in the back room of a pub in Ealing, with a pounds 10 admission charge. They lose money, but decide to go ahead and launch a pay-TV channel anyway. Setanta Sports is born.

2002: In 2002, Setanta enters an ambitious phase. It brokers a joint venture deal to launch North America Sports Network on Sky Digital in the UK and begins negotiations to take exclusive UK rights to Premier League football in Scotland.

2005: Setanta cements an already strong presence in the US with the launch, in partnership with DirectTV, of a new 24-hour sports channel, Setanta Sports, in the US. The channel features top-flight Irish, Scottish and English football, plus Champions League action and rugby.

May 2006: Setanta breaks BSkyB's monopoly of live English Premier ...

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