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Naked Inside lands Popworld mag task.(Brief article)
Naked Inside has been chosen to handle the media planning duties for the launch of Popworld Pulp magazine.
The music title, which is a brand extension of the Channel 4 music programme Popworld, is set to launch in the spring and will be published by The Brooklands Group.
The agency will work closely with the publisher in developing a communications strategy for the launch.
The Brooklands Group has yet to choose a buying agency and will make the decision once the launch strategy has been devised.
The Naked Inside partner Andy Griffin said: 'It's great to be helping with such a high-profile, interesting title ...
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