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Wieden & Kennedy wins Save the Children creative role.(Brief article)
Save the Children has appointed Wieden & Kennedy with a brief to reinvigorate its image within the UK charity sector.
The agency pitched against seven other shops, competing with Ogilvy Advertising in the final shoot-out. The contract will run for three years.
The agency's first campaign will aim to raise awareness of the charity, reinvigorate its image and encourage long-term involvement with Save the Children with a view to increasing donations.
Although no media strategy has yet been determined, online advertising is expected to play a major part in the campaign.
The contract with W&K is Save the Children's first following several ad hoc projects with a number of different agencies last year. They include Publicis, which created a child poverty campaign, and ongoing projects with the below-the-line agencies Proximity and Outrider.
W&K made the pitchlist after a recommendation from the branding agency Johnson Banks, which works with the ...
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