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VCCP to offer fully integrated digital marketing service.(Brief article)
VCCP is expanding its digital capabilities by introducing a digital media offering.
The agency has hired Wayne Bickerton to head the service. Bickerton was formerly a director at Diffiniti, a digital media company that is part of the Isobar network.
The service, which is being developed to offer clients a way of bringing digital creativity and media ideas together, will initially work with existing VCCP business, but it will also look to obtain new accounts independently.
It will sit alongside the agency's other digital services, which also include design and build capabilities, as well as search-engine marketing.
Charles Vallance, a founding partner of VCCP, said: 'Where once agencies could specialise in a field, be it creative, digital or ...
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